Our Story
MELAVIVE is a beauty brand dedicated to celebrating the beauty of melanated skin tones. Created by a woman of color for people of color, our customers can finally see authentic representation and celebration of their tones and culture and share in the experience.
PHILOSOPHY
Our motivation is fuelled by the desire to create a safe place for our younger selves to celebrate and love the complex skin we were born with. Our melanin is our way of life. It is the beauty that lives beneath, tightly woven and blended to perfection.
Our heritage, culture is not a compromise or a trend but a celebration of beauty that is lives and thrives where we are gathered. We come from a home surrounded by beauty that breeds passion and inspiration. We are unafraid of who we are and where we come from because we know our purpose is paving the way for others to come.
We strive to deliver the best because you deserve nothing less, to be seen and celebrated. We promise work towards delivering solutions that are take care of us and our environment in a sustainable way. Good vibes flow through our DNA. Melavive is a state of being, to feel alive, to love our melanin.
MISSION
We aim to create an experience where our customers feel a sense of pride and celebration in their identity. Our ultimate goal is to foster a greater sense of community and inclusion that goes beyond just providing a product or service. We strive to achieve this by reflecting and celebrating the diversity of our customers.
Use age old secrets in modern ways while remaining clean and cruelty free
VISION
Expand globally to reach beyond the USA, Caribbean region. Be the go-to brand for body care for tan to dark skin tones. Achieve $4 million in annual revenue in first 5 years.
VALUES
Culture
Celebrate Caribbean culture and all melanated skin tones.
Community
It's important to create a safe space for people of color to come together to share ideas and celebrate, to belong.
Equality
We aim to promote equality by treating customers and employees equally in opportunities, working environment, and pay.
VALUE PROPOSITION
We aim to create an experience where our customers feel a sense of pride and celebration in their identity. Our ultimate goal is to foster a greater sense of community and inclusion that goes beyond just providing a product or service. We strive to achieve this by reflecting and celebrating the diversity of our customers.